How a Marketing Agency Reduced Late Payments by 70%

Innovate Creative was thriving, signing new clients and delivering award-winning work. But behind the scenes, a growing problem was threatening their stability: late payments. Their finance team was spending over 15 hours a week manually tracking invoices, sending awkward follow-up emails, and dealing with unpredictable cash flow. This administrative drain was pulling key personnel away from strategic, value-adding activities.

Seeking a scalable solution that wouldn't compromise their client-centric approach, Innovate Creative turned to AI Collectify. They were looking for a tool that could automate the reminder process while keeping their brand and tone of voice front and center. Within a single afternoon, they were able to:

• Set up their branded email sending domain.
• Sync their existing outstanding invoices.
• Configure a multi-stage reminder schedule with an AI-powered "firm but friendly" tone.

The platform's AI handled the nuance of each reminder, escalating the tone appropriately over time, while the finance team simply monitored the dashboard.

The impact was immediate and significant. Within the first quarter of using AI Collectify, Innovate Creative saw transformative results across their financial and operational metrics.

• Automation is not abdication: By automating the tedious parts of collections, the team could focus on high-value client relationship management.
• Consistency is key: A systematic, automated reminder process is more effective than sporadic manual follow-ups.
• Brand preservation is possible: Innovate Creative maintained their brand voice and client trust by using a white-labeled solution, avoiding the harsh reputation of traditional collection agencies.